Stage Two Sell For Realtors & Builders

Staging: Preparing Homes for a Faster and More Profitable Sale in any Market

Authored by: Kate Hart - Published in: REALTOR® News
Created on: 2006-02-01

For most of your clients, their homes are their largest asset and when they decide to sell, getting the most for their property is their greatest concern. Staging, or preparing their home for sale, can help your client to get the price that they demand. When a home is Staged it makes a first impression on the buyer that the home is move in ready and allows them to envision themselves living there. Below is an explanation of why Staging® should be an integral part of your marketing plan for every listing and how it can benefit you and your clients.

One of the most common misconceptions about Staging is that it is only for “tastefully challenged” homes, high-end homes, or homes that have been on the market for a long time. Staging, however, is a valuable service that you as a REALTOR® can use for any home you list no matter what price, style, or size. When a home is properly prepared for sale, it makes an impact on buyers and buyer’s agents and often leads to a faster and more profitable sale. For this reason, it is important that you introduce Staging as part of the way you prepare a listing for sale and only begin marketing the listing once the Staging® has been completed. Just as you would detail a car before offering it for sale, you also want to detail your client’s home before putting it on the market. You would not want to buy a car with a dent in the fender, flat tires and torn seats, and similarly buyers to not want homes that are worn, dated, dirty and dark. Staging will give your listings an advantage over other homes in the same price range because buyers are looking for properties that are clean, clutter free and move in ready. By investing more time up front getting the home ready for sale, your seller will have a successful and smooth sale.